Who we help

Different businesses.
Consequential questions.

For marketing leaders, growth teams, founders and commercial decision-makers who need a clearer view of how AI represents their market.

Regional & multi-location

Decide where to focus.

“Does AI describe and recommend our services consistently across the markets we serve?”

Compare tested locations and buyer situations. Investigate regional gaps, local competitors and factual differences before assigning marketing resources.

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B2B & considered purchases

Understand the shortlist.

“Do AI assistants recognize our capabilities when buyers have these specific requirements?”

Study requirement-based filtering, vendor comparisons and objections. Inspect product facts, integration claims and the evidence used to describe fit.

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Franchises & expansion

Examine a new market.

“What changes between our established markets and the region we want to enter?”

Separate national brand understanding from local recommendations. Design a comparison around the expansion decision rather than a claim of nationwide coverage.

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Campaigns & positioning

Pressure-test the story.

“Does the way AI frames our offer align with the message we are about to put into market?”

Investigate representation, relevant alternatives and factual conflicts. Use the findings to inform positioning without claiming to predict a campaign’s return.

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A useful fit

The right question.
A decision owner.
A way to act.

The research is most useful when your team has a meaningful uncertainty, a defined buyer context and someone who can act on what is learned.

  • A specific marketing or commercial decision that new evidence could change.
  • A defined service, product, buyer segment or market to investigate.
  • Credible competitors or alternatives and a team able to evaluate the findings.
  • A budget for research independent of immediate, guaranteed sales.

Need guaranteed appointments next week? This research is unlikely to be the right tool. We’ll be candid about fit.

Start with the question

What is your team
trying to figure out?

Tell us the campaign, product, service or market decision you’re facing. We’ll help define whether AI recommendation research can provide useful evidence.