The number of markets is one factor. So are buyer scenarios, relevant competitors, AI environments, repeated collection, source inspection, analysis depth and the handoff your team needs.
A written scope makes the boundaries clear.
Before work begins, we agree the research question, coverage, collection approach, deliverables, timing, dependencies and any follow-up. A narrower question can justify a smaller investigation. Multiple dimensions can require custom work.
The output is decision-ready research.
For a flagship or custom study, the scope defines the decision brief, supporting evidence, competitive analysis, source review, priorities and stakeholder handoff. A dashboard view or implementation brief may be useful, but it is not promised as a universal inclusion.
Execution and follow-up are deliberate choices.
Your marketing team or agency can act on the findings. Implementation support, recurring intelligence and rechecks are separate unless explicitly included. No engagement guarantees platform placement, leads or revenue.